Importance and Trust U.S. Consumers Place in Organizations Ability to Maintain Privacy of Their Data

Proof Point

IBM study found that while customers overwhelmingly indicate that privacy is important, confidence level in organizations to maintain privacy greatly varies

Importance and Trust U.S. Consumers Place in Organizations Ability to Maintain Privacy of Their Data

2018 (percentage of respondents)

Note: Data based on IBM”s survey of 2,039 U.S. respondents, aged 18 above

Proof Point Findings

  • Very Important – Close to two-thirds (65%) of U.S. respondents surveyed by IBM think organization's ability to maintain privacy of their data is extremely important, marked with perfect 10 rating
  • Lack of Trust – However, only 20% of respondents completely trust organizations with at least rating of 9, while around 7% are not trusting at all
  • Key Growth Drivers – Include increasing volume and value of consumer data, growing number of data privacy breaches and related incidences, and intensifying competition to provide personalized service and experience

Accelerator
Cybersecurity

Market Disruption
Privacy and Security

Sector
Cross-sector

Source

Date Last Updated
February 4, 2019

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