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Briefing
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- Robot Restaurant – Technology company Creator (formerly Momentum Machines) unveiled robot restaurant with burger cooking robot in San Francisco on June 2018
- Burger Cooking Robot – Each of two burger cooking robots can cook and wrap up to 120 burgers per hour
- Price – Cheeseburger costs $6, compared to $12 to $18 at upscale restaurant
- Focus on Ingredients – Plans to allocate 40% of revenues to cost of ingredients, incorporating high-end ingredients, such as umeboshi plum and smoked oyster aioli
- Customization – Can customize ingredients, such as millimeter slices and low sodium options, as well as sauces and seasonings
- Public Opening – Restaurant will open to public in September 2018, with Creator already selling early access tickets
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Food and Beverage, Wholesale and Retail Trade
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Organization
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Creator
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Source
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Original Publication Date
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June 21, 2018
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