Proof Point
Global Accenture survey found younger consumers more willing to ride self-driving vehicles than older generations
Willingness to Ride Self-Driving Vehicles
2018 (percentage of global respondents by age)
| Note: | Data based on Accenture’s 2018 Digital Consumer Survey of 21,000 online consumers from 19 countries |
Proof Point Findings
- Self-Driving Vehicle – Vehicle capable of sensing environment and navigating without human input; also known as autonomous vehicle (AV)
- Overall Willingness – Majority (54%) of online consumers in global Accenture survey willing to ride in driverless vehicle, with level higher among males from upper income class
- Early Young Adopters – 71% of teenagers aged 14-17 indicate high willingness to ride in self-driving cars, followed by 61% of young adults aged 18-34
- Reluctant Older Generation – Just 37% of respondents aged 55 and older open to become passenger in autonomous vehicle
- Key Growth Drivers – Include potential introduction of commercial AVs in near future, rapidly improving AV technologies, deployment of semi-autonomous driving features in current cars, and easing government regulations to test driverless vehicles on public roads
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Accelerator |
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Sector |
Information Technology, Transportation and Logistics
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Source |
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Date Last Updated |
March 20, 2018
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