Proof Point
U.S. bank account holders most interested in virtual banking, voice banking, and blockchain technologies in 2016
U.S. Bank Account Holder Interest in Selected Technology Features
2016 (percentage of respondents)
| Note: | Voice banking technology refers to ability to make payments, report lost credit cards, setup account alerts, and answer broad range of questions by speaking into mobile device; Data based on survey conducted by Harris Poll for Salesforce of 1,809 adults, aged 18 or older, who have checking and/or savings account in U.S. |
Proof Point Findings
- Banking Technology – Technology usage of banks to develop new offerings and enhance service delivery to customers
- Demand for Remote Services – Interest in virtual and voice banking technologies highest across all generations
- Strengthening Account Security – Baby Boomers and older generations (12%) most interested in block-chain technology for account security and encryption
- Key Growth Drivers – Include proliferation of fintech services, growing adoption of digital banking technologies, and rising consumer preference for faster, easier, and more convenient digital transactions
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Accelerator |
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Market Disruption |
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Sector |
Financial Services, Information Technology
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Source |
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Date Last Updated |
July 14, 2017
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