Proof Point
Majority of North Americans willing to receive robotic financial advice and services without human intervention in 2016
North American Willingness to Receive Fully Computer-Generated Financial Advice
2016 (percentage)
| Note: | Data from survey conducted by Market Knowledge Online for Accenture of 4,013 adults, including 1,242 Millennials (i.e. aged 18-34) and 844 mass affluents (with at least annual income of $100,000 after taxes), in U.S. and Canada with 1.55 margin of error and 95% confidence level |
Proof Point Findings
- Robo-advisors – Digital platforms using algorithms to manage investments and offer financial advice with minimal or no human intervention
- Robo-Advice Willingness – Majority of respondents willing to receive advice on investments (79%), bank accounts (74%) and retirement finances (69%) from robo-advisors without human input
- Demographic Opportunity – More than 75% of both Millennials and traditional mass affluents showed interest in receiving advice across three aspects mentioned
- Key Growth Drivers – Include proliferation of robo-advisors in financial sector, growing demand for task automation, rising company need to optimize operating costs, increasing consumer preference for self-service transactions, and rapidly advancing artificial intelligence technologies
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Accelerator |
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Market Disruption |
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Sector |
Financial Services
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Source |
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Date Last Updated |
July 14, 2017
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