Proof Point

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Traditional brainstorming method (80%) still most used in identifying and assessing new trends based on IBM survey of C-level executives

Methods Used by Executives to Identify and Assess New Business Trends
2015 (percentage of respondents)

Proof Point Findings:
  • Traditional Method Still Used – 80% of C-level executives surveyed by IBM still use traditional brainstorming methods to identify and assess new business trends
  • Emerging Techniques – Executives starting to use more advanced technologies to develop insights, such as predictive analytics (63%), simulations (51%), prescriptive analytics (46%), and cognitive computing (13%)
  • Leveraging Crowd – 23% of respondents also relying on community crowdsourcing to understand trends
  • Key Drivers – Include proliferation of new analytics tools to track and analyze data, increasing availability of information, growing community willingness to engage with organizations, and rapidly-changing business environment
Sector: Cross-sector
Source: 

Date Last Updated: June 28, 2017

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