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Traditional brainstorming method (80%) still most used in identifying and assessing new trends based on IBM survey of C-level executives |
Methods Used by Executives to Identify and Assess New Business Trends |
- Traditional Method Still Used – 80% of C-level executives surveyed by IBM still use traditional brainstorming methods to identify and assess new business trends
- Emerging Techniques – Executives starting to use more advanced technologies to develop insights, such as predictive analytics (63%), simulations (51%), prescriptive analytics (46%), and cognitive computing (13%)
- Leveraging Crowd – 23% of respondents also relying on community crowdsourcing to understand trends
- Key Drivers – Include proliferation of new analytics tools to track and analyze data, increasing availability of information, growing community willingness to engage with organizations, and rapidly-changing business environment
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Date Last Updated: June 28, 2017
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