Methods Used by Executives to Identify and Assess New Business Trends

Proof Point

0	Traditional brainstorming method (80%) still most used in identifying and assessing new trends based on IBM survey of C-level executives
	Methods Used by Executives to Identify and Assess New Business Trends 2015 (percentage of respondents)

Proof Point Findings:

Traditional Method Still Used – 80% of C-level executives surveyed by IBM still use traditional brainstorming methods to identify and assess new business trends
Emerging Techniques – Executives starting to use more advanced technologies to develop insights, such as predictive analytics (63%), simulations (51%), prescriptive analytics (46%), and cognitive computing (13%)
Leveraging Crowd – 23% of respondents also relying on community crowdsourcing to understand trends
Key Drivers – Include proliferation of new analytics tools to track and analyze data, increasing availability of information, growing community willingness to engage with organizations, and rapidly-changing business environment