Proof Point
Traditional brainstorming method (80%) still most used in identifying and assessing new trends based on IBM survey of C-level executives
Methods Used by Executives to Identify and Assess New Business Trends
2015 (percentage of respondents)
Proof Point Findings
- Traditional Method Still Used – 80% of C-level executives surveyed by IBM still use traditional brainstorming methods to identify and assess new business trends
- Emerging Techniques – Executives starting to use more advanced technologies to develop insights, such as predictive analytics (63%), simulations (51%), prescriptive analytics (46%), and cognitive computing (13%)
- Leveraging Crowd – 23% of respondents also relying on community crowdsourcing to understand trends
- Key Drivers – Include proliferation of new analytics tools to track and analyze data, increasing availability of information, growing community willingness to engage with organizations, and rapidly-changing business environment
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Business Model and Practices Business Model |
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Sector |
Cross-sector
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Source |
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Date Last Updated |
June 28, 2017
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