Key Reasons FinTechs Partner with Traditional Financial Service Firms

Proof Point

Enhanced visibility identified as top reason for fintech companies partnering with traditional financial services firms, according to 2018 World Fintech Report

Key Reasons FinTechs Partner with Traditional Financial Service Firms

2017 (percentage)

Note: Data from Capgemini, LinkedIn and European Financial Management Association’s (EFMA) 2018 World FinTech Report Survey of Global FinTech firm executives that gave rating of more than 5 on scale of 1–7 for each of the options

Proof Point Findings

  • Fintech – Use of digital technologies and innovation to support, enable or provide alternatives to traditional banking and financial services, such as mobile wallet, contactless NFC technology, and cryptocurrency
  • Enhanced Branding – Two in three respondents of World FinTech Report survey identified enhancing visibility through established brand name as top reason for working with traditional financial service firms in 2017
  • Operational Upside – Executives also highlighted several benefits to operations, such as economies of scale (60%), better infrastructure (56%) and access to capital (32%)
  • Key Growth Drivers – Include proliferation of fintech startups, growing adoption of digital banking technologies, and accelerating trend of innovative partnerships

Market Disruption

Business Model and Practices

Business Model
and Practices


Financial Services


Date Last Updated

May 15, 2018

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