Global Social Media Monthly Active Users

Proof Point

Facebook leads global monthly active users among social media platforms in 2017

Global Social Media Monthly Active Users

2017 (number of users)

Proof Point Findings

  • Monthly Active Users – Number of users who used social network platform at least once per month
  • Facebook Dominance – Facebook has largest monthly active users worldwide in 2017 with two billion, followed by Youtube (one billion) and Instagram (800 million)
  • Content Creation and Consumption – One hour of social network use equivalent to 25 million Facebook likes, 20 million tweets, 3.5 million Instagram pictures and videos, 31.6 million snaps, 11 months of Youtube videos watched, 10,800 joining LinkedIn, and 53,800 items pinned on Pinterest
  • Key Growth Drivers – Include increasing penetration of social network platforms, improving network connectivity, and growing user preference for online channels to consume and share content



Media and Entertainment


Date Last Updated

May 3, 2018

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