Global Mobile App Revenue

Global Mobile App Revenue

Proof Point

Global mobile app revenue forecasted to reach $139 billion by 2021 from $41 billion in 2015, growing annually by 23%

Global Mobile App Revenue

2015 – 2021F (US$ billions)

Proof Point Findings

  • Mobile App Revenue – Gross spend by users on mobile apps, including revenue from in-app purchases, subscriptions, and paid downloads; excludes mobile advertising revenue
  • Strong Revenue Growth – Expected to exceed $139 billion in 2021, up from $41 billion in 2015, growing 22.5% annually
  • Key Growth Drivers – Include growing smartphone adoption in emerging markets, increasing engagement and consumer spending in developed economies, expanding app functionalities, and development of mobile apps for new platforms, such as wearables, TVs, and VR/AR



Information Technology


Date Last Updated

October 18, 2017

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