Businesses Who Agree that Importance of Company Mission/Purpose Increased Over Last Five Years

Businesses Who Agree that Importance of Company Mission/Purpose Increased Over Last Five Years
Businesses Who Agree that Importance of Company Mission/Purpose Increased Over Last Five Years

Proof Point

Majority of businesses in 2018 Vodafone study believe that importance of company mission and purpose increased over last five years

Businesses Who Agree that Importance of Company Mission/Purpose Increased Over Last Five Years

2018 (percentage)

Note: Data from Vodafone’s 2019 Global Trends Barometer survey of 1,733 businesses across 11 countries (China, Germany, India, Italy, Netherland, Portugal, Singapore, South Africa, Spain, U.K., U.S.), released on December 2018

Proof Point Findings

  • Mission Importance – 70% of businesses surveyed by Vodafone in 2018 believe that mission statements grew more important over last five years
  • Large Companies vs. SMBs – 75% of large companies in study agree that businesses’ mission statements grew more important over last five years, larger compared to 68% of small and medium businesses
  • Active Dependance – 72% of respondents actively depend on business mission/purpose to attract customers and win business in 2018
  • Key Growth Drivers – Include rapidly evolving business environment, increasing customer preference for companies with transformative missions and visions, and intensifying competition

Business Model and Practices

Business Model
and Practices
Transformational Visions

Sector
Cross-sector

Source

Date Last Updated
January 11, 2019

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