Evolved Distribution Channels

Business Model and Practices > Customers, Relationships and Channels

Evolve direct, indirect, inbound and outbound distribution channels by leveraging technology-enabled devices and applications to better serve customers

Evolve direct, indirect, inbound and outbound distribution channels by leveraging technology-enabled devices and applications to better serve customers

Innovative Practices
Innovative Practices
  • Supplement or replace traditional channels like physical storefronts with selling and servicing customers through online platforms, websites, mobile applications or social networks
  • Develop mobile applications as alternative to browser-based websites to make offerings more accessible and provide better customer experience
  • Deliver offerings on-demand or with faster turnaround times, such as free overnight or two-day shipping
  • Provide technology-enabled devices in brick and mortar stores to enable teams to provide greater customer value
Books and Other Recommended Sources
Books and Other Recommended Sources
To what degree have you embraced a mobile-first strategy to sell and serve your customers, even if physical channels remain viable to your business?