Business Model and Practice: Deeper Customer Relationships

Place customers at the center of your business, enabling them to make better choices and become part of the company

Deeper Customer Relationships

Business Model and Practices > Customers, Relationships and Channels

Place customers at the center of your business, enabling them to make better choices and become part of the company

Innovative Practices
  • Place customers at the center of your business, understanding the intrinsic value you provide them
  • Provide content that relates to relevant customer issues and enables them to make more intelligent decisions
  • Utilize social media to create awareness, spread information, and drive excitement about your offerings
  • Enable customers to take part in achieving company's vision, offering seamless experiences across multiple channels

Books and Other Recommended Sources

How can you leverage technologies to build deeper relationships that are meaningful to your customers, not just to your business?

Briefings

Apple partnered with electronic health records provider Allscripts to integrate patient data within Health app for iPhone users

August 26, 2019

Valve introduced new AI-based game recommendation engine on Steam platform that learns from games users play

July 19, 2019

Shoe manufacturer New Balance partnered with additive manufacturing company Formlabs to develop TripleCell platform for producing footwear with custom 3D printed components

July 1, 2019

Amazon released Showroom, online virtual living room where customers can try out various home furnishings, available through company’s website and mobile

January 24, 2019

Bus startup Flixbus launched pilot program that offers virtual reality experience while on transit to select riders traveling to and from Las Vegas

January 16, 2019

Walmart adds augmented reality feature to mobile app allowing shoppers to scan prices and see ratings of products as overlay on their phones

November 15, 2018

GE filed patent application with USPTO for use of blockchain to authenticate 3D printed parts

August 1, 2018

Bicycle company 50cycles introduced new electric bike that allows users to earn cryptocurrency as they cycle

June 22, 2018

Flight search app Hitlist rolled out new subscription service that includes access to artificial intelligence algorithm providing travel advice based on past data and user behavior

June 7, 2018

IBM announced launch of Watson Assistant, white-label voice assistant solution that can be integrated with products across different industries to enable conversational interface

March 28, 2018
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