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Briefing
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- Major Android Partnership – Information technology giant Google announced major partnership with Renault-Nissan-Mitsubishi alliance, largest automobile group by vehicle sales, to integrate Android infotainment systems in millions of cars by 2021
- Included Services – Provides access to Google’s maps, app store and voice assistant from dashboard, enabling turn-by-turn navigation assistance and voice-controlled access to calls, messages, and music
- Outsourcing Software Development – Alliance decided to partner with Google instead of developing their own software since customers were used to Google map services and apps
- Customization – Each brand to customize interface and add specific features on top of Android platform
- Other Partnerships – Include Volkswagen, which put Google Earth into Audi’s in-car navigation system, and Volvo, which plans to have Android-based infotainment systems into cars by 2019
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Information Technology, Transportation and Logistics
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Organization
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Google Inc., Group Renault, Mitsubishi Motors Corp., Nissan Motor Co. Ltd.
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Source
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Original Publication Date
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September 18, 2018
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