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Briefing
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- Subscription Model – Furniture giant Ikea announced in interview with The London Financial Times that company will soon experiment with furniture subscription service in Switzerland in February 2019
- How It Works – Customers can rent furniture for certain period through monthly subscription fee, and return furniture after rental period has passed
- Initial Markets – Could initially target business customers by offering leases of office furniture, such as desks and chairs, as well as rental of kitchens
- Circular Economy – Once returned, furniture can be refurbished and resold, instead of thrown away, prolonging product’s life cycle
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Accelerator
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Business Model and Practices
Business Model
and Practices
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Sector
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Consumer Durables
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Organization
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Ikea AB
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Source
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Milne, R., "Ikea to trial furniture leasing in business overhaul",
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Lieber, C., "Ikea will soon offer furniture rentals because the end of ownership is near",
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Haigh, M., "Ikea will try renting furniture to prolong product lifespan",
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Wilson, M., "Would you rent Ikea furniture? Subscription plans are coming",
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AcceleratingBiz analysis
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Original Publication Date
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February 4, 2019
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