Food service company Dunkin Donuts announced customers can now use Masterpass to reload their Dunkin Donuts Cards to pay for purchases using smartphone

Briefing

May 26, 2017

Briefing	Masterpass and Mobile Payment Access – Dunkin Donuts said it is now accepting Masterpass by Mastercard to reload Dunkin Donuts cards on website and mobile app, which can be used to pay for purchases in stores through mobile devices Dunkin Donuts Rewards – Customers can also use Dunkin Donuts cards to enroll in rewards program, earning points to obtain free beverages with every purchase made at participating outlets Virtual Gift Cards – Users can also send virtual gift cards through text, e-mail and Facebook using mobile app
Market Disruption	New Payment Technologies, Seamless Multi-Channel Experiences
Sector	Financial Services, Food and Beverage, Wholesale and Retail Trade
Organization	Dunkin Donuts LLC
Source	"Win the morning with Masterpass and Dunkin’ Donuts," Dunkin' Donuts, https://news.dunkindonuts.com/; "Dunkin' Donuts offers mobile payment app of its own," Mobile Payments Today, https://www.mobilepaymentstoday.com/; AcceleratingBiz analysis
Original Publication Date	May 25, 2017

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