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Briefing
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- Curve – New service that connects multiple debit and credit cards into one Curve Mastercard and mobile app officially launched out of beta phase to U.K. customers
- Features – Include instant spend notifications, lock card feature, 24/7 support, cheaper foreign exchange fees, as well as “Go Back in Time” feature that lets users transfer payment from one card to another two weeks after transaction
- Technologies Supported – Works with technologies where Mastercard services are used, such as contactless, chip & PIN, magstripe, and ATM withdrawals
- Customers – More than 100,000 customers have tried Curve during beta phase, with over 50,000 people on waitlist
- Europe Expansion – Plans to expand to other European countries with goal to make service available worldwide in future
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Market Disruption
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Sector
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Financial Services, Information Technology
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Organization
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Curve Ltd.
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Source
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McCaig, C., "Curve card launches for consumers",
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Fingas, J., "Curve's payment-switching smart card goes live in the UK",
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Noto, G., "Fintech Curve moves out of beta and eyes European expansion",
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Smith, C., "Curve replaces your wallet with a single card and it’s launching in the UK today",
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AcceleratingBiz analysis
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Original Publication Date
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January 17, 2018
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