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Briefing
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- ePrivacy Directive Update – Government officials in Brussels propose an update to the ePrivacy Directive, which promotes confidentiality of communication and protection of personal data among telecom operators, to apply also to Internet-based communication services such as WhatsApp, Skype, and Gmail
- Impact of Recommendations – Will prevent services to track data routinely of EU citizens without regulatory scrutiny and could impact advertising revenues negatively
- Control over Cookies – Gives users more control to allow websites to place cookies on their browsers or reject third party cookies altogether
- Consent to Use Metadata – Calls for user’s consent before electronic communications metadata such as device location data can be processed
- Proposed Penalties – Violators can face fines of up to 4% of global annual turnover
- Pending EU Approval – New rules require approval of European Union’s 28 member states and European Parliament to be implemented as law
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Market Disruption
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Sector
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Government (excluding military), Information Technology
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Organization
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European Commission
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Source
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Original Publication Date
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January 10, 2017
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