British car company Jaguar Land Rover introduced projection system that communicates what direction self-driving vehicle is planning to go, enhancing safety and trust

Briefing

British car company Jaguar Land Rover introduced projection system that communicates what direction self-driving vehicle is planning to go, enhancing safety and trust

January 31, 2019

Briefing

  • Self-Driving System – Prestige car company Jaguar Land Rover invented system that projects on road what self-driving vehicle is going to do next – stop, straight, turn right, or turn left
  • Displayed Images – Projects series of lines or bars in front, with gap between lines shortening to communicate that vehicle is about to stop, or extending when it plans to accelerate and move, or fanning out left or right to indicate direction of turn
  • Testing – Underwent testing at fabricated street at Coventry facility, with researchers recording trust levels of human subjects both with and without projections
  • Future Plans – Include sharing obstacle detection information and journey updates with pedestrians

Accelerator

Sector

Transportation and Logistics

Organization

Jaguar Land Rover Automotive plc

Source

Original Publication Date

January 24, 2019

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