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Briefing
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- Tapping Freelance Market – Apple hiring freelancers based in France to confirm and ensure accuracy of information in Apple Maps
- TryRating Platform – Freelancers sourced by third-party contractors and managed through own platform, called TryRating
- Tasks and Compensation – Provides tasks that can be completed in a few minutes, with freelancers paid average of 54 cents per task and limited to 600 tasks or 20 hours per week
- Next Steps – Currently updating platform rules, planning to launch new tools that expand number of tasks, and potentially expand to U.S. freelance market
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Information Technology
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Organization
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Apple Inc.
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Source
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Original Publication Date
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June 2, 2017
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