Apple tapping freelancers with its TryRating platform to improve accuracy of Apple Maps

June 21, 2017

  • Tapping Freelance Market – Apple hiring freelancers based in France to confirm and ensure accuracy of information in Apple Maps
  • TryRating Platform – Freelancers sourced by third-party contractors and managed through own platform, called TryRating
  • Tasks and Compensation – Provides tasks that can be completed in a few minutes, with freelancers paid average of 54 cents per task and limited to 600 tasks or 20 hours per week
  • Next Steps – Currently updating platform rules, planning to launch new tools that expand number of tasks, and potentially expand to U.S. freelance market
Market Disruption: Freelance Economy
Business Model and Practices: Leveraged Third-party Assets
Sector: Information Technology
Organization: Apple Inc.

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