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Briefing
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- Employee Testing – Tesla will expand employee testing program for Autopilot self-driving system, incentivizing first 100 employees to get free upgrade of driverless feature, worth $8,000, when they buy Tesla car
- Driving Feedback – Employees that will test Autopilot required to provide 300-400 hours of driving feedback in exchange for free upgrade
- Premium Interiors – Offer provides another option to get free premium interiors, worth $5,000, instead of autonomous driving upgrade, for participating in testing program
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Accelerator
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Sector
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Transportation and Logistics
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Organization
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Tesla Motors Inc.
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Source
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Hull, D. and Eidelson, J., "Tesla enlists employees to be ‘full self-driving’ beta testers",
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Moon, M., "Tesla asks employees to beta test its full self-driving system",
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Hyatt, K., "Tesla offers employees free self-driving and premium interiors for Autopilot driving data",
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AcceleratingBiz analysis
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Original Publication Date
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September 29, 2018
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