Coffee shop Starbucks launched mobile payment service in China, which lets Rewards members pay using pre-loaded Starbucks Gift Card from smartphone

Briefing

July 13, 2016

Briefing	Mobile Payments – Coffee shop Starbucks debuted mobile payment service allowing Starbucks Rewards members to pay for purchases using pre-loaded Starbucks Gift Card from mobile device at stores in China In-App Feature – Feature available when customers add their Starbucks Gift Card to Starbucks China mobile app How It Works – Customer scan barcode linked to registered Starbucks Rewards card using smartphone Supported Nationwide – Available in 2,200 stores across China Other App Features – Include checking and managing card balance, finding nearby Starbucks stores, and availing of store promotions and rewards
Market Disruption	New Payment Technologies, Seamless Multi-Channel Experiences
Sector	Financial Services, Food and Beverage, Wholesale and Retail Trade
Organization	Starbucks Corp.
Source	"Starbucks debuts mobile payment experience in China," Starbucks, https://www.starbucks.com/; Handford, R., "Starbucks debuts mobile payments in China", Mobile World Live, https://www.mobileworldlive.com/; AcceleratingBiz analysis
Original Publication Date	July 12, 2016

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