Nintendo touts new mobile and TV console hybrid in Nintendo Switch with a multi-controller design

Briefing

December 16, 2016

Briefing	Hybrid console – Launched new mobile and TV console hybrid called Nintendo Switch, codenamed NX, to be released in March 2017 Multi-controller design – Has modular design with detachable controls turning device into mobile console when locked in, home console when placed in docking station or multi-player game device with joysticks when controls are removed Game developer support – Major game developers and publishers have already announced support for the hybrid console
Accelerator	Mobile and Wearable Devices, PCs and Consoles
Business Model and Practices Business Model and Practices	Unique Value Propositions
Sector	Media and Entertainment
Organization	Nintendo Co. Ltd.
Source	Kohler, C., "Everything We Know About Nintendo Switch", Wired, https://www.wired.com/; AcceleratingBiz analysis
Original Publication Date	October 20, 2016

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