Daimler unveiled MobiCOIN project that rewards eco-friendly drivers with cryptocurrency at Mobile World Congress 2018

Briefing

March 12, 2018

Briefing	MobiCOIN Project – German Mercedes-Benz manufacturer, Daimler, announced MobiCOIN project at Mobile World Congress 2018, which will launch cryptocurrency to reward eco-friendly drivers Experimental Stage – Pilot started February 2018 and will run for three months, with 500 Mercedes-Benz drivers involved in experimental phase Cryptocurrency as Reward – MobiCOINs rewarded to drivers with high environmental scores, which take into account several factors, including smooth acceleration and braking Redeemable Rewards – MobiCOINs can be used to purchase VIP tickets for MercedesCup final or Fashion Week in Berlin
Accelerator	Web3 Ecosystems, Tokens and Consensus Mechanisms
Business Model and Practices Business Model and Practices	Deeper Customer Relationships, Unique Value Propositions
Sector	Transportation and Logistics
Organization	Daimler AG (Mercedes-Benz)
Source	Antonovici, A., "Mercedes preps crypto coin to reward eco-driving", Cryptovest, https://cryptovest.com/; AcceleratingBiz analysis
Original Publication Date	March 5, 2018

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