Proof Point
Deloitte and SSI study found U.S. consumers resorting to app or website deletion and avoidance as top action after data breach incidents
Consumer Actions Taken Following Data Breach
2017 (percentage of respondents)
| Note: | Data based on Deloitte and SSI's consumer survey of 1,538 U.S. respondents |
Proof Point Findings
- Data Breaches – Incidents that resulted in confirmed data access and disclosure by unauthorized parties
- Consumer Avoidance – U.S. consumers affected or had heard of data breach via media resorted to avoiding or deleting certain apps (64%) as top course of action, while some also chose to close or not visit specific websites (27%) and not buy certain products (9%), according to Deloitte and SSI study
- Greater Scrutiny – 47% of U.S. consumers adjusted privacy settings on their mobile phone, 28% disabled cookies, and 26% paid closer attention to privacy agreements
- Key Growth Drivers – Include increasing number and sophistication of global cyberattacks, and growing volume of data and business processes migrated to cloud
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Accelerator |
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Sector |
Cross-sector
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Date Last Updated |
August 20, 2018
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