US Mobile vs Desktop Internet Browsing

US Mobile vs Desktop Internet Browsing, 2008-2016

Proof Point

Mobile increased to 46.1% of Internet browsing in 2016, while desktop use continued to decline as share of total browsing

U.S. Mobile vs Desktop Internet Browsing

2008 – 2016 (percentage)

Proof Point Findings

  • Internet Browsing – Number of page views users make by visiting websites through desktop or mobile devices such as smartphones and tablets; excludes data on use of mobile applications and smart appliances such as TV and radio
  • Mobile Use – Continued upward trend with annual growth of 72% from 0.6% in 2008 to 46.1% in 2016, highlighting increasing preference of users to access websites through mobile devices than desktop PCs
  • Rise of Mobile-Only Internet Users – Surpassed exclusive desktop internet users which made up 10.6% of user population in 2015 with 11.3%
  • Key Drivers – Include faster wireless network connectivity, increasing mobile device ownership and expanding mobile device functionality allowing for seamless integration of mobile applications and website experiences

Market Disruption


Information Technology


Date Last Updated

March 2, 2017

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