Proof Point
Mobile increased to 46.1% of Internet browsing in 2016, while desktop use continued to decline as share of total browsing
U.S. Mobile vs Desktop Internet Browsing
2008 – 2016 (percentage)
Proof Point Findings
- Internet Browsing – Number of page views users make by visiting websites through desktop or mobile devices such as smartphones and tablets; excludes data on use of mobile applications and smart appliances such as TV and radio
- Mobile Use – Continued upward trend with annual growth of 72% from 0.6% in 2008 to 46.1% in 2016, highlighting increasing preference of users to access websites through mobile devices than desktop PCs
- Rise of Mobile-Only Internet Users – Surpassed exclusive desktop internet users which made up 10.6% of user population in 2015 with 11.3%
- Key Drivers – Include faster wireless network connectivity, increasing mobile device ownership and expanding mobile device functionality allowing for seamless integration of mobile applications and website experiences
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Market Disruption |
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Sector |
Information Technology
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Source |
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Date Last Updated |
March 2, 2017
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