Singapore Airlines planning to launch blockchain-based KrisFlyer digital wallet that will enable frequent-flyer program members to spend miles on partner stores

Briefing

Singapore Airlines planning to launch blockchain-based KrisFlyer digital wallet that will enable frequent-flyer program members to spend miles on partner stores

February 6, 2018

Briefing

  • Blockchain-Based KrisFlyer – Singapore Airlines announced plans to enhance frequent-flyer program, KrisFlyer, by providing digital wallet capability using private blockchain technology by August 2018
  • Miles as Digital Currency – Members will be able to download digital wallet app, which can be used to spend KrisFlyer miles on partner merchants’ stores
  • Proof of Concept – Successful initial testing conducted with KPMG Digital Village and Microsoft, with next steps focused on merchant sign-ups, initially for those based in Singapore
  • Expected Benefits – Improve customer experience, bring more choices, and remain competitive in airline industry

Accelerator

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Accommodation and Travel

Organization

KPMG, Microsoft Corp., Singapore Airlines Limited

Source

Original Publication Date

February 5, 2018

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