Proof Point
Engagement (57%) top metric used to measure social media success, according to Simply Measured survey of social marketing professionals
Social Media Metrics Most Used by Respondents
2016 (percentage)
| Note: | Data based on Simply Measured's survey of over 2,738 global social marketing professionals |
Proof Point Findings
- Majority Track Social Media Metrics – Overwhelming majority (97%) of respondents measure social media performance, with only 3% saying they do not track metrics
- Engagement Most Important – Engagement top metric for social media success, according to 57% surveyed, followed by conversion (21%) and brand awareness (16%)
- Lower Focus on Customer Experience – Customer service not prioritized, chosen by just 2% of respondents
- Key Drivers – Include growing customer activity in social media platforms, heightening consumer demand to engage with brands in multiple channels, intensifying competition for customer attention, increasing need to measure and evaluate success of marketing campaigns, and proliferation of tools to track social media initiatives
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Business Model and Practices Business Model |
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Sector |
Information Technology
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Source |
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Date Last Updated |
October 23, 2017
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