French supermarket chain Carrefour became first in Europe to leverage blockchain technology in tracking food supply chain, already planning expansion to eight more product lines by end of 2018

Briefing

French supermarket chain Carrefour became first in Europe to leverage blockchain technology in tracking food supply chain, already planning expansion to eight more product lines by end of 2018

March 16, 2018

Briefing

  • First European Food Blockchain – French grocer Carrefour became first in Europe to use blockchain in tracing food origin along supply chain, already tracking chickens grown in Auvergne region
  • Product Expansion – Plans to expand blockchain effort to monitor eight more product lines, including eggs, cheese, milk, oranges, tomatoes, salmon, and ground beef steak by end of 2018
  • Consumer-Friendly User Interface – Consumer can scan QR code on label using smartphone, which will retrieve information, such as where chickens are reared, farmer's name, what feeds and treatments were used, and when they were slaughtered
  • Advantages – Promotes transparency of how and where food is produced, and increases food safety and quality

Accelerator

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Agriculture, Forestry and Fishing, Food and Beverage, Wholesale and Retail Trade

Organization

Carrefour Group

Source

Original Publication Date

March 6, 2018

Leave a comment