Los Angeles-based “aesthetic mall,” Platform, provides unique and social media worthy experiences to customers, bucking decline trend in malls

Briefing

Los Angeles-based "aesthetic mall," Platform, provides unique and social media worthy experiences to customers, bucking decline trend in malls

August 21, 2017

Briefing

  • Platform Mall – Platform mall located in Culvert City, Los Angeles, which opened in April 2016, developed by Runyon Group and consists of boutiques, workout studios, offices, and new restaurants
  • Unique Shopping Experience – Provides unique customer experiences, such as fast-casual food chain Sweetgreen's in-house test kitchen and retailer Reformation's touchscreen system for ordering clothes
  • Profitable Mall Space – Tenants generate on average $850 per square foot in annual sales compared to $165 per square foot in other shopping centers nationwide
  • Future Plans – Working to add another 6,000 square feet of retail space along with three new restaurants

Market Disruption

Business Model and Practices

Business Model
and Practices

Sector

Wholesale and Retail Trade

Organization

Runyon Group

Source

Original Publication Date

August 14, 2017

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