Coopetition
Market Disruption > Suppliers and Partners
Coopetition helps companies achieve economies of scale, penetrate new markets, strengthen market positions, and provide unique value propositions
Coopetition helps companies achieve economies of scale, penetrate new markets, strengthen market positions, and provide unique value propositions
Illustrative Disruptions
- Economies of scale – Enabling competitors to achieve scale economies quickly and effectively, leveraging others' assets instead of building their own
- New markets – Penetrating new markets more efficiently through joint efforts
- Strengthened positions – Improving market position of both companies by focusing on what each does best
- Best of both worlds – Combining companies' strengths and value propositions to provide market with seamless, best-in-class offerings, increasing customer loyalty and retention, as well as opening up upsell opportunities
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