Market Disruption: Coopetition

Coopetition helps companies achieve economies of scale, penetrate new markets, strengthen market positions, and provide unique value propositions

Coopetition

Market Disruption > Suppliers and Partners

Coopetition helps companies achieve economies of scale, penetrate new markets, strengthen market positions, and provide unique value propositions

Illustrative Disruptions
  • Economies of scale – Enabling competitors to achieve scale economies quickly and effectively, leveraging others' assets instead of building their own
  • New markets – Penetrating new markets more efficiently through joint efforts
  • Strengthened positions – Improving market position of both companies by focusing on what each does best
  • Best of both worlds – Combining companies' strengths and value propositions to provide market with seamless, best-in-class offerings, increasing customer loyalty and retention, as well as opening up upsell opportunities