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Briefing
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- Ad Contracts Blockchain – Nasdaq announced new blockchain ledger, New York Interactive Advertising Exchange (NYIAX), for recording advertising contracts
- Digital Media Contract Trading – Allows publishers and advertisers to hold contracts for trading digital advertising spaces with efficiency, transparency and ease
- Expandable to Traditional Media – If successful, exchange can extend to traditional media such as TV, print, radio, and outdoor advertising
- Increased Transparency and Efficiency – Allows for advertisers to discover and secure inventory in advance, as well as eliminate unnecessary costs and risks
- Exchange Technology Foundation – Based on Nasdaq’s existing exchange technologies, such as Nasdaq Matching Engine, operated on the cloud, and includes common taxonomy and standard interface
- Pilot and Training – Pilot program expected in late 2017, after which training will start for clients on how to run platform
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