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Briefing
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- New Retail Platform – Ice cream company Ben & Jerry’s adopting new retail platform on blockchain, developed by innovation hub Poseidon Foundation, to offset its carbon footprint
- Carbon Market Integration – Transactions processed on Poseidon’s platform allows consumers and businesses to support actions on climate change and contribute to conservation projects by paying for carbon credits sourced from Ecosphere+
- Pilot Project – Ben and Jerry’s launched initiative pilot in new Scoop Shop in Wardour St., London, with company giving a penny for every purchase to buy carbon credits and allowing customers to double contribution by giving another penny
- Beneficiary – Proceeds from initiative go to forest conservation in Peru, which has already protected over 1,000 trees, equivalent to area of 77 tennis courts, in first three weeks
- Sustainability Goal – Aims to transition to more sustainable business practices in next few years, reducing carbon emissions by 80% through 2020
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Accelerator
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Market Disruption
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Business Model and Practices
Business Model
and Practices
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Sector
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Wholesale and Retail Trade
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Organization
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Ben and Jerry's, Poseidon Foundation
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Source
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Original Publication Date
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May 29, 2018
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