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Briefing
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- Advertising Blockchain – U.K.-based ad technology provider EnvisionX and Japanese advertising agency ADK ran first successful trial of using blockchain to manage ad buying experience
- EXChain – EnvisionX’s blockchain platform enables advertisers and publishers to reconcile advertising spending and revenue allocation in real time more accurately through self-executing smart contract
- Benefits – Include transparency, fraud elimination, swifter payments, lower fees by avoiding unauthorized costs, less tampering and errors, and ad buying and verification process automation
- More Control – Technology also allows ad agency to filter bad (invalid) impressions through pre-agreed and customized criteria and conditions
- Next Steps – ADK and EnvisionX looking to test EXChain with more stakeholders, with ADK planning to rollout transparent advertising model within Japan in future
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Accelerator
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Sector
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Advertising and Branding, Information Technology, Media and Entertainment
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Function
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Marketing and Business Development
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Organization
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ADK Holdings Inc., EnvisionX Ltd., Unilever NV
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Source
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Original Publication Date
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April 15, 2019
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