Proof Point
Cryptocurrency awareness highest in Austria, Poland and Romania among countries surveyed by ING in 2018
Global Cryptocurrency Awareness in Selected Countries
2018 (percentage)
| Note: | Data from ING study of 14,828 across 15 nations (Europe, U.S. and Australia) on March to April 2018 |
Proof Point Findings
- Cryptocurrency – Digital or virtual currency that uses cryptography to regulate generation and verify transfers, independent from any central bank
- European Awareness – ING survey found 66% of European consumers, on average, have heard of cryptocurrencies in 2018, led by citizens of Austria (79%), Poland (77%) and Romania (75%)
- Belgian Falling Behind – Only 38% of Belgian consumers were aware of cryptocurrencies in 2018, falling behind all other surveyed countries
- Key Growth Drivers – Include rapidly-increasing popularity of cryptocurrencies as a new investment class, growing consumer and institutional interest in fiat currency alternatives, and proliferation of businesses that accept cryptocurrencies to complete transactions
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Market Disruption |
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Date Last Updated |
October 29, 2018
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