Proof Point
Millennials, or those born roughly between 1980 and 2000, currently compose biggest segment of U.S. population
U.S. Population Distribution by Generation
2015 (millions)
Proof Point Findings
- Millennials Definition – Composed of people born between 1980 and 2000
- Relative Size – Have overtaken Baby Boomers in population size; as of 2015, there are 92 million Millennials compared to 77 million Baby Boomers
- Key Characteristics – Possess generational behavior and characteristics distinct from others, including choice to live with their parents for much longer, delaying marriages, preference towards accessing of resources rather than ownership, strong affinity with technology and dedication to health and wellness
- Significant Events and Trends – Have been shaped by significant events and trends, including 9/11 attack, 2007 economic recession, proliferation of digital devices and emergence of social media
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Date Last Updated |
October 14, 2016
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