Proof Point
Younger generations in Accenture survey more inclined to use digital assistants while older consumers lag in adoption
Use of Voice-Enabled Digital Assistants
2017 (percentage of global respondents by age)
| Note: | Data based on Accenture’s 2017 Digital Consumer Survey of 25,996 online consumers in 26 countries |
Proof Point Findings
- Voice-Enabled Digital Assistant – Artificial intelligence application that uses voice recognition, natural language processing, and speech synthesis to converse with users and assist in completing tasks
- Digital Natives – More than half (51%) of teenagers aged 14-17 years old surveyed by Accenture have tried using voice-enabled digital assistants, with one-third (31%) using them regularly
- Laggard Generation – Half of online consumers older than 55 years not interested in voice-enabled digital assistants
- Potential New Users – More than third of online consumers across all age groups have not used virtual assistants, but are interested in the technology
- Key Growth Drivers – Include exponentially advancing computing power, proliferation of digital AI assistants, and growing need for solutions that can improve work efficiency
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Accelerator |
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Sector |
Information Technology
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Source |
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Date Last Updated |
March 26, 2018
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