Proof Point
eMarketer estimates Amazon to have 49% market share of U.S. retail e-commerce sales in 2018, seven times bigger than eBay’s 7%
Top 10 U.S. Retail E-Commerce Companies by Market Share
2018 (percentage)
Proof Point Findings
- Retail E-Commerce – Includes products or services ordered through Internet using any device, regardless of payment method or fulfillment; excludes travel and event tickets
- Amazon Leads – eMarketer forecasts Amazon’s retail e-commerce sales to reach $258.2 billion in 2018, further expanding market share from 44% in 2017 to 49%
- eBay and Apple – eBay and Apple rank second and third, with 7% and 4% of retail e-commerce sales, respectively
- Physical Stores – Retail e-commerce shares of traditional physical stores Walmart (4%), Home Depot (2%), Best Buy (1%), Macy’s (1%), and Costco (1%) in top 10, but still insignificant compared to Amazon's
- Key Growth Drivers – Include strengthening U.S. economy, increasing consumption, intensifying competition between e-commerce players, and fast-growing categories, such as apparel and accessories, food and beverage, and health and personal beauty
|
Accelerator |
|
|
Sector |
Wholesale and Retail Trade
|
|
Source |
|
|
Date Last Updated |
October 9, 2018
|
