Proof Point
Health, travel, and personal assistants top services consumers plan to buy within five years, according to Accenture survey
Purchase Intent for Personalized Services
2017 (percentage of global respondents)
| Note: | Data based on Accenture’s 2017 Digital Consumer Survey of 25,996 online consumers in 26 countries |
Proof Point Findings
- Personalized Services – Artificial intelligence applications that assist humans in tasks, personalizing services, recommendations, and advice based on collected data
- Health Assistant – 60% of online consumers in Accenture survey plan to purchase health assistant services within five years, highest among personalized services
- Other Useful Services – Include smart trip and personal assistant with 59% and 56% purchase intent rates, respectively
- Not Useful Fashion Assistant – Majority (57%) of respondents have no plans to buy fashion assistant, with only 43% indicating intention to purchase in next five years
- Key Growth Drivers – Include exponentially advancing computing power, proliferation of AI applications across industries, growing consumer adoption of AI-based virtual assistants, and improving home and remote network connectivity
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Accelerator |
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Market Disruption |
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Sector |
Information Technology
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Source |
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Date Last Updated |
March 28, 2018
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