Proof Point
Instagram found by Facebook IQ as top platform for fashion product discovery among adults in 2017
Platform Used By Adults for Fashion Product Discovery
2017 (percentage)
| Note: | Data from Facebook IQ’s Fashion Path to Purchase study of 6,090 adults aged 18 to 64 across six nations in October 2017 |
Proof Point Findings
- Product Discovery Platforms – Channels allowing consumers to find new products to purchase online or in-store
- Top Online Channels – 56% of respondents in Facebook IQ survey used Instagram for fashion product discovery, followed by Pinterest (53%) in 2017
- Offline Platforms – Television (48%) and fashion magazines (36%) still found useful by adults for fashion product discovery
- Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing penetration of social network platforms, improving network connectivity, and growing user preference for online channels to consume and share content
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Accelerator |
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Market Disruption |
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Sector |
Consumer Durables
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Source |
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Date Last Updated |
November 6, 2018
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