Proof Point
More than three in five adult Internet users worldwide worry about companies using their personal data, according to 2018 GlobalWebIndex privacy study
Internet Users Worried About Their Personal Data Being Used By Companies
2018 Q2 (percentage)
| Note: | Data from GlobalWebIndex Rethinking Trust in a New Era of Privacy study of 91,913 Internet users aged 16-64 worldwide |
Proof Point Findings
- Data Concern – At least 60% of respondents globally in GlobalWebIndex survey are worried about companies using their personal data in 2018
- Most Worried Region – Latin America identified as region with highest number of concerned respondents at 82%, followed by North America (65%) and Middle East and Africa (65%)
- Key Growth Drivers – Include increasing volume and value of consumer data, growing number of data privacy breaches and related incidences, and intensifying competition to provide personalized service and experience
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Market Disruption |
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Date Last Updated |
November 5, 2018
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