Proof Point
Most consumers and businesses surveyed by Salesforce want greater control, more transparency and consent about how data is used, in 2018
How to Increase Trust According to Consumers and Business Buyers
2018 (percentage of global respondents)
| Note: | Data based on Salesforce’s 2018 State of the Connected Consumer report that surveyed 6,723 respondents from Australia, Brazil, Canada, France, Germany, Hong Kong, India, Japan, Mexico, The Netherlands, Singapore, United Kingdom and United States, plus Nordic region |
Proof Point Findings
- Greater Control – Most consumers (91%) and businesses (94%) want greater control over what information is collected about them
- More Transparency – More (93%) business buyers want companies to be transparent about how their information is used, and are looking for strong privacy policies, compared to 89% of consumers
- Consent-Based Sharing – 91% of business decision-makers and 86-87% of consumers want companies to ask for their permission before sharing and using their information
- Key Growth Drivers – Include increasing volume and value of consumer data, growing number of data privacy breaches and related incidences, and intensifying competition to provide personalized service and experience
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Cross-sector
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Date Last Updated |
January 30, 2019
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