Proof Point
Criteo found customers worldwide using omnichannels generate more sales despite making up smallest share of customers in 2017
Global Retail Share of Customers and Sales Transactions
2017 (percentage)
| Note: | Data from Criteo’s Q4 2017 Global Commerce Review Survey of 5,000 retailers of over 80 countries |
Proof Point Findings
- Omnichannel Purchases – Internet advertising company Criteo found multi-channel users make up 27% of retailer sales, though representing only 7% of total customers in 2017
- Offline Majority – Largest share of both customers and sales generated still come from on-site purchases
- Key Growth Drivers – Include continuously evolving consumer shopping behavior, increasing consumer demand for seamless multi-channel experiences, and proliferation of tools that enable consumers and merchants to conduct transactions online, such as smartphones, cloud computing, and new payment systems
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Accelerator |
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Market Disruption |
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Business Model and Practices Business Model |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
July 18, 2018
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