Proof Point
Global adblocking-enabled devices grew 75.61% annually between 2010 and 2016, from 21 million to 616 million, with mobile driving growth
Global Adblocking-Enabled Devices
2010 – 2016 (millions)
| Note: | Mobile adblocking used in chart refers to web/browser-based adblocking, not in-app blocking |
Proof Point Findings
- Adblock Software – Used to remove, override or alter ads from website or mobile app
- Global Adblocking Growth – Total devices grew 75.61% annually from 21 million in beginning of 2102 to 616 million by end of 2016
- Mobile Over Desktop – Though mobile adblocking usage only started in 2014, it already surpassed desktop usage with 380 million devices (62%) in 2017
- Key Growth Drivers – Includes proliferation of desktop and mobile adblock software, growing demand for adblock-enabled devices, emergence of increasingly intrusive online advertising formats (e.g. pre-loaded videos and pop-up ads), shorter consumer attention span, growing preference for digital devices to consume content
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Accelerator |
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Sector |
Information Technology, Telecommunications
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Source |
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Date Last Updated |
June 15, 2017
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