Proof Point
Amazon still first source for product search for U.S. customers, though share dropped to 49% in 2017 from 55% in 2016, according to Survata study
First Source for Product Search
2016 – 2017 (percentage of respondents)
| Note: | Data based on Survata's survey of 2,000 U.S. respondents |
Proof Point Findings
- Decline in Amazon – Amazon still first go-to source for product information, though share declined from 55% in 2016 to 49% in 2017
- Increasing Search Engine Share – More customers turned to search engines first for product searches, increasing share from 28% in 2016 to 35% in 2017
- Retailer Websites – Share of customers choosing retailer websites first for product information unchanged at 16%
- Key Drivers – Include continuously evolving customer behavior, increasing dependence on e-commerce channels, and innovations in mobile search functionalities
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Accelerator |
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Market Disruption |
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Sector |
Wholesale and Retail Trade
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Source |
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Date Last Updated |
July 26, 2018
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