Proof Point
Lack of content top challenge facing virtual and augmented reality, according to 37% of respondents in Perkins Coie and Upload survey
Biggest Challenges Facing VR/AR Industry
2016 (percentage of respondents)
| Note: | Data based on Perkins Coie and Upload’s 2016 Augmented and Virtual Reality Survey covering 653 startup founders, established technology company executives, and investors in virtual and augmented reality |
Proof Point Findings
- Augmented Reality – Computer technology that integrates virtual information into user’s environment in real-time
- Augmented Reality – Computer technology that integrates virtual information into user’s environment in real-time
- Lack of Content – Not enough content to sustain user interest identified as key challenge facing augmented and virtual reality industry
- Consumer and Business Reluctance – 23% of respondents also mentioned market acceptance among consumers and businesses as another challenge
- Technology Limitations – One in five respondents think limitations in current versions of technology also hindering mainstream adoption of virtual and augmented reality
- Key Drivers – Driven initially by new hardware devices introduced to consumers, shifting toward software as capabilities advance, penetration increases, costs decline, and new applications are developed
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Accelerator |
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Sector |
Information Technology
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Source |
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Date Last Updated |
August 26, 2017
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