Proof Point
Efficiency, on-demand service, accuracy, and appropriateness identified as top benefits of engaging with computer applications over humans in global Accenture survey
Benefits of Interacting with Computer-Based Applications versus Human Advisors
2017 (percentage of global respondents)
| Note: | Data based on Accenture’s 2017 Digital Consumer Survey of 25,996 online consumers in 26 countries |
Proof Point Findings
- Computer-Based Application – Software that runs in personal computers and mobile assisting humans with tasks, also known as virtual assistants
- Efficient, On-Demand Service – Accenture survey found efficient, on-demand service most important benefits of computer-based applications over human advisors, including real-time availability (84%), faster engagement (68%) and faster service (65%)
- Accuracy – Online consumers generally also think computer-based applications are less biased (68%)
- Key Growth Drivers – Include exponentially advancing computing power, proliferation of software applications for variety of tasks, and growing business and consumer adoption of automation solutions to increase efficiency
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Accelerator |
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Sector |
Information Technology
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Source |
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Date Last Updated |
March 27, 2018
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